The working name for the venture is "Railblox" and recently a first workshop was held in Hagfors, where representatives of the railway museum and Hagfors municipality together with other actors brainstormed about how to connect the game world with the physical environment, as well as which actors could possibly be part of the venture.

- As far as we know, this is the first time that Roblox has been used to connect the digital and physical worlds in order to attract visitors to a place. It feels very exciting that Hagfors Railway Museum dares to test new innovative methods in its development journey, says Pernilla Bredberg project manager at Visit Värmland.

Game world that attracts many elementary and middle school students

Roblox offers players an interactive gaming environment where they can visit different worlds. Johan Rosén from Karlstad Makers and BloxCamp gave a background on the basics of Roblox and how children and young people use the game today. Roblox also has a strong focus on the player being able to play and socialize with their friends. According to the publication "The Swedes and the internet” nearly six out of ten elementary and middle school-aged children have spent time with friends in Roblox in 2022.


Anders Solberg and Johan Rosén during a workshop in Hagfors town hall.

By Hagfors railway museum receiving support via project funds, Karlstad Makers can be on the whole journey, to develop the idea into a more complete concept.

- I think this is an excellent example of how a creative entrepreneur together with a municipality can contribute to creating a completely new experience for a visitor destination, says Anders Solberg, Innovation Manager at Compare.

Tools to arouse interest in technology in school

In the long term, Hagfors municipality also sees opportunities for the game experience to contribute to an increased interest in technology in school.

- We are very proud to have been selected for this project and very curious about how our world will connect with the world of Roblox. Of course, we see many opportunities to be able to develop and try activities here, which children and young people can directly take part in and give feedback on. It will be exciting to follow the development and to welcome more people to our museum - both digitally and physically, says Tina Bergenbrink, Head of Culture Hagfors Municipality.

Part of investment in innovation in the hospitality industry

The investment is part of the project "Innovation arenas in the hospitality industry", which aims to strengthen the attractiveness and competitiveness of the Värmland hospitality industry with a focus on digitization and a green transition.

Parallel to the work in Hagfors, initiatives are underway to bring the Finnish cultural heritage to life in the Finnish forests around Mattila with the help of digital technology, as well as a virtual tour of Selma Lagerlöfs Mårbacka.

Anders Solberg

Innovation Manager

+46 (0)73 529 14 62
anders.solberg@compare.se

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