During the spring, four selected companies underwent training for digital fairs and other digital sales channels. The pilot project (Read more) was initiated by Region Värmland, where Compare was responsible for the training itself. The purpose has been to increase the digital competence of the Värmland companies in order to reach out to both a national and international market, when Corona has created major obstacles for traditional contact routes.

Concrete guidance has been identified as an important factor in getting more companies to be able to orient themselves and take the step towards more digitized customer activities.

Supported by the Danish Agency for Growth

The Agency for Growth has now decided to support an extended investment that extends until November. Compare, together with Paper Province and Visit Värmland, will let another eight companies take part in the training package. A basic requirement is that the companies must already act on the international market, alternatively have an ambition to scale up their business internationally.

The long-term aim of the project is to create a more accessible export market for small and medium-sized companies in Värmland. There is also an important sustainability aspect, where companies can reduce their travel but still be active and visible on a global market.

Be Digital basis for spreading knowledge

The investment includes creating a learning process and digital toolbox, where the knowledge of digital customer contacts can be spread to a larger group of companies. The services are to be distributed via Compare's platform Be Digital, which also includes a matching service where companies seeking support for digital transformation can find suppliers.

- Be Digital contains several tools to enable companies to move forward in their digital transition and future-proof their business. I think an education in digital customer contacts can be an important first step to see a greater need, says Mikael Holmgren, responsible for Be Digital at Compare.

Per-Erik Mogren and Peter Fagrell from CWT Worktools think that the guidance provided by Peter Gunnebro, who was responsible for the training efforts at Compare, was extremely valuable. Now both technology and know-how are in place so that CWT Worktool's customer contacts can be managed digitally. 

CWT Worktools is one of the companies that took part in the ongoing pilot training. Their customer base is mostly international and physical meetings have been crucial for the business.

- We have been to an incredible number of fairs over the years. What we have seen now is that the virtual fairs and other meeting platforms have become commonplace. We have learned an incredible amount and are adjusting to the fact that it is a completely different reality we face after Corona, says owner Peter Fagrell, who believes that many companies overestimate the need for investment to get started.

He thinks that CWT Worktools with newly acquired, digital skills has advanced the positions significantly. Now both competence and technology are in place to meet customers digitally. The training has also resulted in a virtual demonstration room and recurring video meetings, where the distributors are offered technical support.

- We will also record a lot of instructional material. Our ambition to scale up to reach more customers. Current content in social media also provides important exposure - where CWT have now become significantly more active, says Peter Fagrell.

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