Don't get bogged down in details

  • Avoid broad role descriptions that are perceived as lists of requirements that you cannot live up to.

Lift soft values

  • For example, what does the working environment look like at the company?
  • How big are the teams?
  • The leadership?

Try reaching out in new channels

  • Relevant groups on Facebook or LinkedIn
  • Try advertising in social media

Consider the 70/30 rule

  • 70 percent of the recruitment advertisement must be about the company's values, leadership and culture. A maximum of 30 percent should be about competence and experience requirements or work tasks.


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